Polydor records 2

Emily also gave us tips for our own treatments through her experience with artists music videos .

The treatment – is a selling point for the Music Video Concept.

 What makes a good and bad treatment is discussed:

Good:  The point, summarise ideas in first paragraph, clear and concise, good references – video and images (Pinrest, Getty Images are good sources for images)

Bad:     Overly complicated, badly set up 7 not easy to follow

After the treatment has been read – if its eye-catching, creative, it is more likely to be picked up:

Budget is set and based on projected sales and the concept which emerges from the treatment.

Treatment:  Music Video form

Is it narrative, performance based or based or simply using camera and set design to help the artist.  This initial idea has to be researched and director works with producer to create a budget and plan shooting.

The first thing they do to pitch the idea after the brief has been set.

So here is the key advice for writing your own treatment:

 

1. The treatment should generally keep the first paragraph fairly short, but include a good general overview of video idea (as artists don't usually spend much time reading through treatments).
2. 
   Include references to other videos of music videos, photographers, artists, photos etc.
3. 
   Don't be overly complicated, but still give a good enough idea of what you want.

 

(Don't just stick things in there without thinking carefully about them)

 

NB:  Treatment are short/ concise/ relevant and full of images.  Explain the idea in the first paragraph and then use image and more images, be creative. Use hyperlink’s to others ideas, use a mood board.