Three Ideas for music videos

1. My first idea was for a recent song by a hip hop/rap artist called Travi$ Scott , the song is called 'Drugs you should try it ' . The song is quite mellow and calm for a hip hop track , it depicts good memories Travi$ Scott had with a girl and falls between reality and a dream where he and her share good memories . Its hard to distinguish whether the 'girl' in the song is actually a metaphor for drugs that Travi$ has encountered as an upcoming artist.
     Some of the lyrics are shown below :

I tried it, it feels right
This feels nice
I've been down and lost for days
Glad I found you on the way
When the day gets better, the night gets brighter
I always feel this way
Through the hills
I hear you callin', miles and miles away

We up all night, from dawn to dust it's always poppin'
I fell in love, fell outta love, we both had options
I played the drums, she rolled the joints
I rocked the club, we both throw up
We was the band you never heard before
You got that tat above your crack
And on your cat you be right back
Your momma never know
We was rollin', rollin', rollin', rollin' stones
When I'm all alone I wish you had a clone
I take that puff, you take that puff
You know we never can overdose




The idea was to have more of a story based video , following the themes in the lyrics , where travi$ follows and spends the day with the girl of his dreams for her to then disappear before nightfall . Inspiration for the idea came from another music video of his called upper echelon , I wanted to use similar themes from the upper echelon video like the setting of a dark / cold / foggy forest , and the encounters of weird and mysterious people / objects . The photos below are from the upper echelon video :












 


2.My second idea is for an older song called 'Big Tree' by stand high patrol.

To research into the conventions of album covers I have analysed Katy Perry's album 'Teenage Dreams'
Katy Perry Analysis

Lip Sync Exercise

On Monday we began the lip sync exercise . We were given set of lyrics to learn (shown below). We split into groups of three , with appointed jobs on set. Each person in the set had to have a turn at singing the lyrics and being filmed by the other two members.

 

 

There were three sets and three groups , a set in front of a green screen , one in front of a track ( which one member of the group would have to push whilst the other filmed on it ) and a basic sofa in front of the camera . We shot at each set three times (all different shots) and then moved onto the next set and changed the person singing .

 

We used a 'playback' which was on an ipad instead of the original board , this allowed us to match up the song when editing . It simply had to be held in front of the camera for 5 seconds before the song began . We all had a turn using the playback , the camera and the lip syncing .

By actually singing instead of trying to lip sync , it made the clips look much more realistic.

 

 

After everyone had been filmed three times , we went into the editing suite to combine all of our clips that were shot by every group. Beginning by putting all clips onto final cut pro and cutting them all to match a point on the playback , so that all the clips started at the same point at the beginning of the song . When adding a new clip we would have to delete the sound as we would only have the song over the top . We simply then cut different bits out of all the clips at points at which the lyrics changed or the beat changed , leaving us with a final product of every person in the set singing part of the lyric.

Homepage

Recently I have been practicing creating a webpage for an artist , I have created my own producer 'PALACE MUSIC' , who produces beats for rappers and occasionally raps himself . I wanted the homepage to follow a futuristic and slightly artistic theme , to connect with his very futuristic sounds . I aim for it to represent PALACE MUSIC as being very influenced by style / fashion and art .

 

 

I analysed the webpages of similar artists working in the same genre , and found that most of them followed the same themes . They were fairly basic , little colour and decoration , options for music videos / tours /photography etc.. and links to their own music .

 Most of the artists webpage had connections with photography , art and fashion . Which I am going to really emphasise on my webpage , but differently I want it look more professional and decorative compared to others.

 

http://fflintwood0.wix.com/palacemusic

Above is my webpage , for my artist . As you can see I have used images to make the page look more professional along with the option of going onto further pages , such as photography , dates or videos. The images I have used , allow the viewers to identify PALACE MUSIC with sculpture and busts , An artistic theme which has allowed me to give

 

The Campaign

Yesterday we evaluated the structure of a music campaign . A campaign is the organised activities designed to achieve a specific target. Targets such as selling recordings , merchandise , concert tickets , creating an image etc.. To reach these targets , companies use activities such as YouTube music videos , adverts , online websites , social media , artwork , interviews/appearances and collaborations with supporting acts. To evaluate a campaign we use KPI'S ( key performance indicators). Such as sales figures , number of followers or subscribers on social media or views and likes on YouTube .
     We evaluated two artists , who produce very contrasting songs . Rejjie Snow is a low key Irish rapper .

As you can see these screenshots from his music video ' Snow (my rap song) ' , Rejjie involves themes of alcohol , drugs and violence . the top photo sows oung girls dancing , surrounded by alcohol , and the bottom photo shows two men either side of him dressed in clothing that we would relate to violence and crime . His lyrics also emphasise this lifestyle . But at the same time he clearly portrays his enthusiasm for fashion and style , his outfits and lyrics suggest this along with a storyline behind the music video.

We then looked at Rejjie's website , Which gives off a more light hearted impression , They use a cartoon of him , suggesting he is giving off the impression of a 'joker' , along with a photo portfolio , allowing his fans to get more personal with him . The website also contains posters to gigs and events as promotion , along with photos which suggest his fashionable side and artistic side .

We then looked at the young female artist ' Lorde ' . Analysing her video for ' Team ', we automatically got an impression of her being very dark and mysterious , using very surreal images which clearly lead to a deep meaning in her music video .

The screenshots emphasise this clear representation of her , strongly enforced by her to create an image for herself . Her video involves violence but is set in a surreal location , the video clearly has a story about it . These views are then showed on her website and tumblr page .

Her website has links to different form of social networks , including instagram , twitter , Facebook and tumblr . We looked into her tumblr , automatically seeing this cartoon image , portraying a very dark and mysterious impression of her , along with the images that she has put onto her page , we also get the feeling she is influenced by fashion and muti cultural themes . This way her audience are able to connect with her life . Her youtube page has over 400 million views , showing youtube power in promotion for her music.

final film