Recently we've had a few comments under our video on YouTube , commenting on the good aspects of the video and we had some minor criticisms . We are planning to get a focus group together to discuss the video and how we could improve. We also aim to email a range of people for more comments .
To the comments that suggested that the narrative was unclear , there was no real narrative or story , the video was a minor representation of a youth culture .
For this evaluation task I am going to discuss the conventions used in our media product , whether they challenge or follow the usual and expected conventions of a dub campaign.
These two images I have chosen as they show the artistic camera work we used in our video , inspired by Travi$ scotts video 'upper echelon' we wanted the video to involve a lot of smoke and dim lighting . For the beginning of the video we used a gopro attached to a drone , which we held manually and followed our two actors, this was a very experimental and new technique we attempted for an artistic shot . Already we have broken the usual conventions of a dub video , you tend not to see this type of camera work in a reggae or dub video as they are more concentrated on the music .
We mixed up our shots and incorporated a lot of close ups and extreme close ups . This is commonly used in a pop video to establish the 'star'. In our case the girl was our star and so we concentrated on her, we also practiced with her lip sync which synced perfectly with the songs lyrics , this is also a common convention to build upon the stars image.
Here we used a 35mm lens to get the clearest image , the lens created a very different shot to the go pro . We used a lot of slow motion which worked well with this type of lens , as it is very high quality . This is quite a common feature in pop videos. We changed the lens to a 50mm for the extreme close -ups of the boxers hands , the 55 is meant for close ups and so gave us a very clear and artistic image .
We used a wide range of camera lenses and camera , including a flying drone for ariel shots and a 55mm lens for extreme close up and slow motion. This is a challenge to the usual conventions of a dub video . I struggled to find a comparison video but here is Stand High Patrol's new video. As we can see it is very basic , they have used a cartoon sketch instead of a choreographed video.
